GEOGRAPHICALLY INDICATIONS PRODUCTS AS A DESTINATION MARKETING COMPONENT: TURKEY 2022 EVALUATION

For countries, tourism is a sector that provides significant income and open to continuous development. Countries with various tourist attractions can benefit from strategies policies attract demand both nationally internationally. Different characteristics of destinations also play an active role in tourists' preference for the relevant destination. The authenticity, quality reliability local provide competitive advantage over other destinations. Geographically indicated products be perceived as natural, high quality, authentic reliable consumers form basis effective image Turkey's geopolitical location, natural beauties, climate, hosting different cultures product diversity 81 provinces. From perspective, it easily seen Turkey rich alternative types. It extremely important emphasize field determine applications has carried out geographical indication forms this research. According April 2022 data Turkish Patent Trademark Office, been found 1051 1821 are registered geographically evaluation process 770 continues. Related were classified by researchers according provinces they located in, their types date received indication. information obtained within scope research, said create brand value its gain terms destination positioning. Effective marketing should directed protect tourists experience products. Due cost obtaining indications, supports will provided area thus frequency increased. In addition, organize festivals promotion promote them intensively target markets.